
“…CropConnect, a via media, connecting farmers with urban businesses looking for traditional and healthy food products.”

“What is more worrying is that many of the traditional crops, some with healing properties, are getting lost forever….”

“We covered 20 States and 70,000 km meeting farmers, and we found that in remote areas, people are still growing heritage crops.”

“… instead of the usual mix of ghee-laden sweets, you can try the Mix Diwali Gift Box that contains walnuts from Himachal Pradesh,…”

“…selling seasonal, traditional, and interesting food varieties from around India – which are hard to find out-of-region.”

“…works with farmers is selling curated boxes of traditional food products with a modern twist under their brand Original Indian Table.”

“….. get candid with the founders of CropConnect, who are striving to connect Indian farmers with urban businesses.”